Your 2020 website strategy must include these 5 things

Feb 7, 2020 | Commentary

A woman demonstrating local SEO as she holds a credit card on a smart phone, driving more traffic to her website.

Business video marketing on a desk using creative ways.

A group of people writing killer headlines around a laptop in a conference room.

A woman managing her online reputation while working on a laptop with a cup of coffee.

A laptop is sitting on a desk next to a bottle of wine, showing the importance of following the do's and don'ts in email marketing.

A person holding a phone with social media icons, demonstrating effective Social Media Marketing strategies to enhance growth.

A black and white photo of a person using a laptop in California.

A woman using a laptop to work on boosting a website's SEO on a wooden desk.

A woman comfortably using a laptop on a bean bag chair while interacting with user-friendly websites.

A person in Petaluma CA using a laptop with a graph on it while visiting the Petaluma Pumpkin Patch.

A woman with curly hair is holding a piece of paper in front of a laptop, showcasing local SEO success stories.

A group of people sitting at a desk in the Petaluma Historical Library, studying the city's history.

A tranquil oasis with a white desk and a laptop.

A woman sitting on the floor in a museum, working on her laptop.

A tablet displaying engaging content, alongside a notebook and pen on a wooden table.

A person engrossed in their laptop, capturing the must-see spot's natural beauty at Walnut Park.

A group of people from West Coast sitting around a table looking at a laptop.

A man wearing glasses is holding a laptop while enjoying a tranquil escape at Helen Putnam Regional Park in Petaluma.

A woman using SEO tools to analyze data on her laptop in front of a plant.

A man is sitting at a desk with a laptop in front of him, working on boosting online visibility using effective SEO strategies.

A person working at a desk with a computer screen in California.

An iPad featuring the Petaluma Historical Library & Museum.

A man is using a laptop and a tablet to design a website in California.

Implementing responsive web design brings numerous benefits, allowing users to easily access a website and view its content on various devices such as laptops. This laptop is positioned on a sleek wooden table in an

An individual showcasing Instagram photos on their smartphone, utilizing the platform to reach new audiences and grow their business.

A businesswoman from Petaluma, CA is standing on a graph with an upward arrow.

A laptop is placed on a desk, optimized for Local SEO and accompanied by a bottle of wine.

A digital marketing notebook placed alongside a cup of coffee and a laptop, creating a visually appealing composition.

Two women working on a laptop, creating user-centric websites with trendy web design.

A woman is using social media marketing strategies while holding an iPhone in front of a laptop to enhance her online presence.

Implement a responsive web design on a desk with a laptop and a lamp, reaping the benefits of enhanced user experience across different devices.

A compelling computer monitor that sells with purple lights on it.

As 2020 nears, you might be thinking of ways to improve your website and give it a fresh look in the new year. For starters, determine which three objectives that you have for your users on your site. Create a solid plan for your site's structure in all it will encompass. Figure out what brings your user to each page, and then provide the content that they seek. Overall, be intentional and clear about the visioning and messaging you have on your website, and that it aligns with who your business is.

Key Takeaways:

Make sure that you have a clear vision for your website's structure, one built around results.
Envision your user pathways when planning out your pages. Ask yourself how a user may find themselves on each page.
Videos are essential to the modern website, so think about which kinds you can incorporate into your site.

“Start first by identifying no more than three of the most important actions you want people to take on your website, and highlighting these as a call to action. You should have a relevant CTA on every page of your site.”