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Your 2020 website strategy must include these 5 things

Feb 7, 2020 | Commentary

A person in a suit is typing on a silver laptop at a wooden table. Colorful digital pages, reminiscent of Petaluma digital marketing innovations, seem to emerge from the screen, set against a blurred green backdrop.

As 2020 nears, you might be thinking of ways to improve your website and give it a fresh look in the new year. For starters, determine which three objectives that you have for your users on your site. Create a solid plan for your site's structure in all it will encompass. Figure out what brings your user to each page, and then provide the content that they seek. Overall, be intentional and clear about the visioning and messaging you have on your website, and that it aligns with who your business is.

Key Takeaways:

  • Make sure that you have a clear vision for your website's structure, one built around results.
  • Envision your user pathways when planning out your pages. Ask yourself how a user may find themselves on each page.
  • Videos are essential to the modern website, so think about which kinds you can incorporate into your site.

“Start first by identifying no more than three of the most important actions you want people to take on your website, and highlighting these as a call to action. You should have a relevant CTA on every page of your site.”

Read more: https://www.impactbnd.com/blog/best-website-strategy-tips

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