Why AI Will Be a Key Part of Your Team, Not a Replacement via @adzooma

Jan 3, 2020 | Commentary

A group of people from West Coast sitting around a table looking at a laptop.

Business video marketing on a desk using creative ways.

A man is using a laptop and a tablet to design a website in California.

A laptop is placed on a desk, optimized for Local SEO and accompanied by a bottle of wine.

A woman using SEO tools to analyze data on her laptop in front of a plant.

A man wearing glasses is holding a laptop while enjoying a tranquil escape at Helen Putnam Regional Park in Petaluma.

A woman with curly hair is holding a piece of paper in front of a laptop, showcasing local SEO success stories.

A compelling computer monitor that sells with purple lights on it.

A tablet displaying engaging content, alongside a notebook and pen on a wooden table.

A tranquil oasis with a white desk and a laptop.

A laptop is sitting on a desk next to a bottle of wine, showing the importance of following the do's and don'ts in email marketing.

A woman comfortably using a laptop on a bean bag chair while interacting with user-friendly websites.

A woman demonstrating local SEO as she holds a credit card on a smart phone, driving more traffic to her website.

A businesswoman from Petaluma, CA is standing on a graph with an upward arrow.

A person in Petaluma CA using a laptop with a graph on it while visiting the Petaluma Pumpkin Patch.

A person working at a desk with a computer screen in California.

A person engrossed in their laptop, capturing the must-see spot's natural beauty at Walnut Park.

Two women working on a laptop, creating user-centric websites with trendy web design.

An iPad featuring the Petaluma Historical Library & Museum.

A woman sitting on the floor in a museum, working on her laptop.

Implement a responsive web design on a desk with a laptop and a lamp, reaping the benefits of enhanced user experience across different devices.

A person holding a phone with social media icons, demonstrating effective Social Media Marketing strategies to enhance growth.

An individual showcasing Instagram photos on their smartphone, utilizing the platform to reach new audiences and grow their business.

A group of people writing killer headlines around a laptop in a conference room.

A black and white photo of a person using a laptop in California.

A woman managing her online reputation while working on a laptop with a cup of coffee.

A woman is using social media marketing strategies while holding an iPhone in front of a laptop to enhance her online presence.

Implementing responsive web design brings numerous benefits, allowing users to easily access a website and view its content on various devices such as laptops. This laptop is positioned on a sleek wooden table in an

A woman using a laptop to work on boosting a website's SEO on a wooden desk.

A man is sitting at a desk with a laptop in front of him, working on boosting online visibility using effective SEO strategies.

A digital marketing notebook placed alongside a cup of coffee and a laptop, creating a visually appealing composition.

A group of people sitting at a desk in the Petaluma Historical Library, studying the city's history.

AI is already in our lives as we use Netflix and other tools that require data to function. All of those recommendations used in Netflix and other websites to streamline a personalize the experience for everybody is all because of AI. Customer behavior is much more predictable with algorithms in place to ensure that ads and recommendations are put in front of the right audience. Adzooma helps with optimizing the business practice of paid advertisements and recommendations.

Key Takeaways:

Adzooma uses AI to help its clients optimize their PPC campaigns, interpret information and make tasks more efficient.
AI has a crucial role in allowing PPC marketers to make sense of huge amounts of data to understand potential buyers and market conditions.
In the last decade, Google’s cost-per-click rage have grown explosively, so efficient decision making is more important than ever.

“Their Cinematch algorithm gathers unique data to determine which titles are shown to the user – and to populate their platform with shows their audience will enjoy.”