Content seeding is an effective way to grow a brand's awareness and leads. It involves a brand “planting” its content across a variety of platforms that are of interest to its target audience. One method of content seeding is partnering with a social media influencer to promote a product. Real world examples include Lin-Manuel Miranda (of Hamilton fame) doing an Ask Me Anything on Reddit, and the CEO of Spanx creating an entrepreneurship course on MasterClass.

Key Takeaways:

• Content seeding is a marketing strategy that places information, promotion, and testimonials across a range of platforms to reach consumers.
• Successful content seeding will take advantage of social media influencers as they have a close relationship with consumers and more homogeneous following.
• There are a number of successful content seeding campaigns from chef Claire Saffitz and Bon Appetite to Mandy McEwen and LinkedIn, and Lin-Manuel Miranda and Reddit.

“Content seeding. But instead of planting zucchini seeds, marketers plant content to grow brand awareness and leads.”

Read more: https://blog.hubspot.com/marketing/content-seeding