Develop an email list by encouraging current, previous & prospective customers to provide you with their email address. Targeted opt-in email lists of individuals interested in what you offer can also be purchased at reasonable prices. Decide on how frequently you will be sending your broadcasts. There is a fine line between over doing it and not reaching out enough in order to build and maintain long-term relationships. Using a mixture of useful content and promotional messages and broadcasting it a different time slots is an acceptable method. Avoid sending too many promotional related emails. Independent studies have shown the best response rates are generated from email campaigns sent on Tuesdays and Wednesdays from 2-3 o’clock in the afternoon.
Key Takeaways:
- Before sending them, ensure that your internet mailings are typo-free, the links all work, and the content is engaging.
- To make triple sure that you don't fail to dot every i and cross every t of your emails, Campaign Monitor has designed a pre-email campaign checklist.
- The list will help you remember things like ensuring you have a fallback color for images, and to always send yourself a test email.
“Email marketing being an important strategy for any business, it’s crucial that each email sent be the best possible.”
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