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Refurbishing Top Content – Best of Whiteboard Friday

Sep 29, 2019 | Commentary

A person holds a tablet outdoors at dusk, engaged in Petaluma digital marketing. The screen displays text and a virtual keyboard, while blurred lights from passing cars create a bokeh effect in the background, enhancing the vibrant nighttime city atmosphere.

Instead of searching for new content to drive site traffic, it's best to repurpose some of the sites best content into new medias. For example, if there is a popular article, it might behoove the content creator to turn the article into a video. From there, they can share the new, refurbished content across several social media platforms, reaching a broader audience. Then, they can check the metrics to see which sites grabbed the most followers, and repeat for success.

Key Takeaways:

  • Top-tier content is difficult to come by, so it's best to re-purpose it into new content whenever the chance arises.
  • Refurbish the best content on the website by changing it's media, like taking a popular article and turning it into a video.
  • Share the newly refurbished content on social media sites and measure the traffic data that comes from it.

“Analytics is so great for this and to further evaluate which of those pages are converting the highest, have the most engagements, and are bringing in most of your traffic.”

Read more: https://moz.com/blog/refurbishing-top-content

A man is sitting at a desk with a laptop in front of him, working on boosting online visibility using effective SEO strategies.
A woman sitting on the floor in a museum, working on her laptop.
A group of people from West Coast sitting around a table looking at a laptop.
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A woman managing her online reputation while working on a laptop with a cup of coffee.
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A woman demonstrating local SEO as she holds a credit card on a smart phone, driving more traffic to her website.
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Two women working on a laptop, creating user-centric websites with trendy web design.
A person holding a phone with social media icons, demonstrating effective Social Media Marketing strategies to enhance growth.
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Implementing responsive web design brings numerous benefits, allowing users to easily access a website and view its content on various devices such as laptops. This laptop is positioned on a sleek wooden table in an
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Implement a responsive web design on a desk with a laptop and a lamp, reaping the benefits of enhanced user experience across different devices.
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Business video marketing on a desk using creative ways.
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