Refurbishing Top Content – Best of Whiteboard Friday

Sep 29, 2019 | Commentary

A group of people from West Coast sitting around a table looking at a laptop.

A black and white photo of a person using a laptop in California.

A compelling computer monitor that sells with purple lights on it.

A woman using a laptop to work on boosting a website's SEO on a wooden desk.

An iPad featuring the Petaluma Historical Library & Museum.

A woman sitting on the floor in a museum, working on her laptop.

A person in Petaluma CA using a laptop with a graph on it while visiting the Petaluma Pumpkin Patch.

A tablet displaying engaging content, alongside a notebook and pen on a wooden table.

A tranquil oasis with a white desk and a laptop.

A laptop is sitting on a desk next to a bottle of wine, showing the importance of following the do's and don'ts in email marketing.

A woman is using social media marketing strategies while holding an iPhone in front of a laptop to enhance her online presence.

A woman demonstrating local SEO as she holds a credit card on a smart phone, driving more traffic to her website.

A man is sitting at a desk with a laptop in front of him, working on boosting online visibility using effective SEO strategies.

An individual showcasing Instagram photos on their smartphone, utilizing the platform to reach new audiences and grow their business.

A group of people sitting at a desk in the Petaluma Historical Library, studying the city's history.

A woman comfortably using a laptop on a bean bag chair while interacting with user-friendly websites.

A woman using SEO tools to analyze data on her laptop in front of a plant.

A businesswoman from Petaluma, CA is standing on a graph with an upward arrow.

Implementing responsive web design brings numerous benefits, allowing users to easily access a website and view its content on various devices such as laptops. This laptop is positioned on a sleek wooden table in an

Business video marketing on a desk using creative ways.

A woman with curly hair is holding a piece of paper in front of a laptop, showcasing local SEO success stories.

A person engrossed in their laptop, capturing the must-see spot's natural beauty at Walnut Park.

A man is using a laptop and a tablet to design a website in California.

Two women working on a laptop, creating user-centric websites with trendy web design.

A man wearing glasses is holding a laptop while enjoying a tranquil escape at Helen Putnam Regional Park in Petaluma.

Implement a responsive web design on a desk with a laptop and a lamp, reaping the benefits of enhanced user experience across different devices.

A laptop is placed on a desk, optimized for Local SEO and accompanied by a bottle of wine.

A group of people writing killer headlines around a laptop in a conference room.

A person working at a desk with a computer screen in California.

A digital marketing notebook placed alongside a cup of coffee and a laptop, creating a visually appealing composition.

A person holding a phone with social media icons, demonstrating effective Social Media Marketing strategies to enhance growth.

A woman managing her online reputation while working on a laptop with a cup of coffee.

Instead of searching for new content to drive site traffic, it's best to repurpose some of the sites best content into new medias. For example, if there is a popular article, it might behoove the content creator to turn the article into a video. From there, they can share the new, refurbished content across several social media platforms, reaching a broader audience. Then, they can check the metrics to see which sites grabbed the most followers, and repeat for success.

Key Takeaways:

Top-tier content is difficult to come by, so it's best to re-purpose it into new content whenever the chance arises.
Refurbish the best content on the website by changing it's media, like taking a popular article and turning it into a video.
Share the newly refurbished content on social media sites and measure the traffic data that comes from it.

“Analytics is so great for this and to further evaluate which of those pages are converting the highest, have the most engagements, and are bringing in most of your traffic.”