New study reveals which Google My Business features boost conversions

Jan 15, 2020 | Commentary

An iPad featuring the Petaluma Historical Library & Museum.

Implement a responsive web design on a desk with a laptop and a lamp, reaping the benefits of enhanced user experience across different devices.

A black and white photo of a person using a laptop in California.

A compelling computer monitor that sells with purple lights on it.

A group of people from West Coast sitting around a table looking at a laptop.

A woman managing her online reputation while working on a laptop with a cup of coffee.

A digital marketing notebook placed alongside a cup of coffee and a laptop, creating a visually appealing composition.

A woman with curly hair is holding a piece of paper in front of a laptop, showcasing local SEO success stories.

A person in Petaluma CA using a laptop with a graph on it while visiting the Petaluma Pumpkin Patch.

A woman sitting on the floor in a museum, working on her laptop.

A person holding a phone with social media icons, demonstrating effective Social Media Marketing strategies to enhance growth.

Two women working on a laptop, creating user-centric websites with trendy web design.

A woman using a laptop to work on boosting a website's SEO on a wooden desk.

A businesswoman from Petaluma, CA is standing on a graph with an upward arrow.

A person working at a desk with a computer screen in California.

A tranquil oasis with a white desk and a laptop.

Business video marketing on a desk using creative ways.

A man is using a laptop and a tablet to design a website in California.

A group of people sitting at a desk in the Petaluma Historical Library, studying the city's history.

Implementing responsive web design brings numerous benefits, allowing users to easily access a website and view its content on various devices such as laptops. This laptop is positioned on a sleek wooden table in an

A woman is using social media marketing strategies while holding an iPhone in front of a laptop to enhance her online presence.

A woman demonstrating local SEO as she holds a credit card on a smart phone, driving more traffic to her website.

A person engrossed in their laptop, capturing the must-see spot's natural beauty at Walnut Park.

A tablet displaying engaging content, alongside a notebook and pen on a wooden table.

A woman using SEO tools to analyze data on her laptop in front of a plant.

A man wearing glasses is holding a laptop while enjoying a tranquil escape at Helen Putnam Regional Park in Petaluma.

A man is sitting at a desk with a laptop in front of him, working on boosting online visibility using effective SEO strategies.

A laptop is placed on a desk, optimized for Local SEO and accompanied by a bottle of wine.

A woman comfortably using a laptop on a bean bag chair while interacting with user-friendly websites.

A group of people writing killer headlines around a laptop in a conference room.

A laptop is sitting on a desk next to a bottle of wine, showing the importance of following the do's and don'ts in email marketing.

An individual showcasing Instagram photos on their smartphone, utilizing the platform to reach new audiences and grow their business.

There are some features of Google My Business that can really boost your sales with improved and timely data concerning your business on your website. Google analytics keeps track of all the data for you so you can analyze what is working or not working to bring people to your site. A couple of the lesser know features of My Google Business are Description, Q&A and posts. Description lets you tell your story to whoever visits your site. Make it real and specific. Q&A allows your customer to ask questions and your answers are visible for all to see. Posts allow you to write articles about your business to let everyone know what is happening and what is coming in the future. My Google Business also allows you to receive feedback and or reviews. Not every comment needs to be answered but answering the ones that matter can increase your customer's reccomendations to others as well as keep them for a customer. When you use these Google My Business features you may see your business soar to heights you never imagined. Check them out today.

Key Takeaways:

Google has created an extremely large and comprehensive platform for multiple business service solutions
Replying to reviews left for your service see a higher rate of conversion from new customers
If you want additional reviews, reach out to your customers after their experience is completed or product has arrived

“The knowledge that reviews and responses to reviews can have such a big impact on conversions should not be your cue to solicit reviews from everyone you know. It also should not prompt you to start replying to every review that comes in.”