How to Promote Your Old Evergreen Content: 5 Tips

Jan 23, 2020 | Commentary

An iPad featuring the Petaluma Historical Library & Museum.

A man is sitting at a desk with a laptop in front of him, working on boosting online visibility using effective SEO strategies.

A group of people sitting at a desk in the Petaluma Historical Library, studying the city's history.

A woman is using social media marketing strategies while holding an iPhone in front of a laptop to enhance her online presence.

A group of people from West Coast sitting around a table looking at a laptop.

A woman managing her online reputation while working on a laptop with a cup of coffee.

A man wearing glasses is holding a laptop while enjoying a tranquil escape at Helen Putnam Regional Park in Petaluma.

A digital marketing notebook placed alongside a cup of coffee and a laptop, creating a visually appealing composition.

A person engrossed in their laptop, capturing the must-see spot's natural beauty at Walnut Park.

A businesswoman from Petaluma, CA is standing on a graph with an upward arrow.

A black and white photo of a person using a laptop in California.

An individual showcasing Instagram photos on their smartphone, utilizing the platform to reach new audiences and grow their business.

A woman sitting on the floor in a museum, working on her laptop.

A woman with curly hair is holding a piece of paper in front of a laptop, showcasing local SEO success stories.

A woman comfortably using a laptop on a bean bag chair while interacting with user-friendly websites.

Implement a responsive web design on a desk with a laptop and a lamp, reaping the benefits of enhanced user experience across different devices.

A person in Petaluma CA using a laptop with a graph on it while visiting the Petaluma Pumpkin Patch.

A man is using a laptop and a tablet to design a website in California.

A laptop is placed on a desk, optimized for Local SEO and accompanied by a bottle of wine.

A group of people writing killer headlines around a laptop in a conference room.

Two women working on a laptop, creating user-centric websites with trendy web design.

Implementing responsive web design brings numerous benefits, allowing users to easily access a website and view its content on various devices such as laptops. This laptop is positioned on a sleek wooden table in an

A person holding a phone with social media icons, demonstrating effective Social Media Marketing strategies to enhance growth.

A laptop is sitting on a desk next to a bottle of wine, showing the importance of following the do's and don'ts in email marketing.

A woman using a laptop to work on boosting a website's SEO on a wooden desk.

A woman demonstrating local SEO as she holds a credit card on a smart phone, driving more traffic to her website.

A compelling computer monitor that sells with purple lights on it.

Business video marketing on a desk using creative ways.

A woman using SEO tools to analyze data on her laptop in front of a plant.

A tranquil oasis with a white desk and a laptop.

A person working at a desk with a computer screen in California.

A tablet displaying engaging content, alongside a notebook and pen on a wooden table.

When you are trying to generate more traffic for your evergeen content, ensure that you don't forget to draw on your archive of articles and posts to entice readers. Maintain an inventory of your content and champion it as equally relevant to more recent articles. Assemble a schedule of when you will share such content on your various social media accounts. Link to similar posts in new content you publish. Organize several older articles in roundups. Optimize your more popular with social media ads and then convert.

Key Takeaways:

Evergreen content refers to articles or other content with information that will remain relevant and helpful for years.
You can use your new content to promote your evergreen content with “related posts” or similar toolbar items.
Another useful trick is to create roundups featuring several related pieces of evergreen content.

“When you determine that you should set up a schedule of how often you want that evergreen content to be shared via social media and your blog/website.”