Company logos are a great first impression for potential consumers, so it's important to take the design process seriously. When creating this logo, companies should start with their story and brainstorm words that explain their brand. The sketches of the logo should then be built around these descriptions, and as the process moves on, the sketches should be refined. Finally, companies should use a professional design platform to create their logo, choosing a font and color scheme that is unique and personal.

Key Takeaways:

• Buyers tend to connect more with marketers who share an engaging story, so the initial step in logo design should be finding a way to convey your company's history.
• Choose your top three logo sketches and share them with your friends and family to see which ones they respond best to.
• Many sites such as Logo Crisp and Logo Joy offer free editing tools for users to design logos right on their online platforms.

“Believe it or not, your font choice can say a lot about your business.”

Read more: https://blog.hubspot.com/marketing/how-to-design-logo