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Google’s BERT Update, Facebook News, Twitter Political Advertising & More [PODCAST]

Jan 21, 2020 | Commentary

A laptop on a wooden desk shows "ONLINE ADVERTISING" on the screen, hinting at the expertise of Santa Rosa web design. Nearby are glasses, a smartphone, and a person with a tablet. Through large windows, a cityscape of modern buildings stretches into the distance.

A new spin on marketing and political campaigning is taking form on Facebook, Google, and Twitter. Political ads will no longer be on Twitter as a new platform emerges that will only be focused on various tweets from users, so no more political “news” will be available on Twitter. Instead, there will be a news tab on Facebook that will deliver news from all around on one platform. Also, Google will no longer be using Flash, there is something else in the works.

Key Takeaways:

  • Facebook has a new ad format and there are updates to Google Merchant Center.
  • Twitter CEO Jack Dorsey has decided that the social media platform will no longer allow political ads.
  • Flash software will no longer be indexed for Google Search due to a number of reasons.

“We promise you won’t hear any Ernie jokes from us! Greg shares what all the fuss is about BERT and breaks down what this new update will mean for rankings.”

Read more: https://www.searchenginejournal.com/google-facebook-twitter-marketing-oclock-94/333387/

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