Everything You Need to Know About Landing Page Design

Oct 27, 2019 | Commentary

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Implement a responsive web design on a desk with a laptop and a lamp, reaping the benefits of enhanced user experience across different devices.

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Implementing responsive web design brings numerous benefits, allowing users to easily access a website and view its content on various devices such as laptops. This laptop is positioned on a sleek wooden table in an

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Consumers who a browsing websites typically take an average of seven seconds to decide if they are going to stay, so it's imperative to have an engaging, visually-appealing landing page for your website. First, you'll want to have a responsive design, which optimizes viewing on any type of device. Then, you'll want to follow a few design parameters like knowing your audience, establishing your landing page's purpose, choosing a design software, and writing captivating headlines. From a visual perspective, you'll want to make the page visually stunning, and ensure that it works. Within all this, it's important to keep your design simple and on-brand.

Key Takeaways:

Almost every business in the world has a web page, so yours has to make a positive first impression.
A web page with a responsive design will reformat itself automatically to fit any type of screen size or device.
As you plan your landing page, keep your target audience in mind and design the page to appeal to their needs.

“Effective landing page design is on-brand, includes your product or service and company information, and incorporates relevant offers and calls-to-action (CTAs).”