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Creating a Brand Name That Sticks

Dec 13, 2019 | Commentary

A group of four people collaborates in a bright office space, gathered around a table reviewing design plans. The room, adorned with art and illuminated by natural and artificial light, fosters creativity reminiscent of the innovative spirit seen in Marin website design projects.

Jeremy Miller is the founder of Sticky Branding, and also the author of a book called, “Brand New Name”. Staff at the Duct Tape Marketing Podcast sat down with Miller to ask him important questions surrounding the creation of a brand name that will resonate with an audience. Miller also answers other questions such as how to invest in certain companies that are considered empty vessels in order to help them become common household names.

Key Takeaways:

  • This podcast features a business marketing expert named Jeremy Miller.
  • It is necessary to have a process in place for naming any product or service.
  • If you listen to the podcast you will learn how to successfully brand your business.

“After launching a successful rebrand there, he sold that business and started Sticky Branding”

Read more: https://ducttapemarketing.com/sticky-brand-name/

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