Commentary

There are 3 reasons why you are not getting the SEO budget that you need in order to be successful. In order to build an SEO strategy that is worthwhile, then you need to have a long term plan in mind. You need to do some background research on your SEO partners in...

In business there is a saying that it is cheaper to keep your current clients than find new ones. Ultimately you need to figure how to keep them here and not go next door. Start slow and build in Net Promotor Scores (NPS). This shows who likes you, who hates you, and...

Basically as a marketer, one needs to be on top of their personas or profiles in order to make complete use of one. If it's outdated, not containing the right information then in all essence it's worthless, time-consuming and leads to nowhere. As time goes on people...

Mobile really is the future. 51% of the internet traffic is this way and many places do not have regular access that isn't mobile. You need to work on sizing to make sure your main content loads quickly. Now we can't always control this due to mobile speeds, but if...

One way to improve your web marketing strategy is to showcase your best customer reviews. Sincere endorsements will boost your image. A second way to enhance your corporate online image is by engaging with customers through social media. People want to be heard, so...

If you are wondering how you can leverage your user-generated content, there are several ways to do so. You can record testimonials from your customers or share your customers stories, which promotes them and shows that you have customers that are happy....

To guide our marketing plan, we need a very well-crafted statement of the type of business we are in, the type of customers we serve and how we serve them. That’s an example of defining your target audience. It’s a basic example, but businesses go through that process...

People would rather do business with people they know--or know of--than with strangers. Every one of your business contacts has the potential to connect you to dozens of other contacts. technology has fundamentally transformed how we consume information and make...

Artificial intelligence is going to have a very big effect on content marketing. Chatbots and automated content creation are two of the things that AI is being used for. Key Takeaways: The concept of artificial intelligence and its capabilities has been changing over...

There are 7 changes by Facebook that make it a real local search player. There has been a race to steal market share from Google in local search has been very futile. Google dominates the search world with over 63 percent market share. With a huge base of people using...