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As a concept, email marketing can seem overwhelming to think about at first. However, dividing the many separate elements that make it up makes the task of thinking about this difficult topic much more manageable. Four pivotal components that go into email marketing...

It's imperative for online marketers to create engaging, visual content. Unlike the old days, where Photoshop was the only option, today, there are some useful, inexpensive smartphone apps you can use to create high quality photos and other visual content. Some of...

Instead of searching for new content to drive site traffic, it's best to repurpose some of the sites best content into new medias. For example, if there is a popular article, it might behoove the content creator to turn the article into a video. From there, they can...

Website creators should be using social media to improve traffic on their sites. In order to boost traffic, there are several techniques you can use. First, it's important to optimize your profile and engage with your audience. When it comes to posting content, it's...

Running a successful online marketing campaign means gathering tons of data on your consumers. Many companies use automated marketing messages and other sources to gain data, but it's important to be wary of duplicate data. Sometimes, this duplicate data comes in the...

In an ever-increasing digital world, it's important for Restaurants to market to their customers online. One of these online marketing avenues that has proven to be effective is Facebook Ads. Certain ads, like ones that include video of mouth-watering food, appeal to...

There isn’t much left to be done that hasn’t already been done by someone else, creativity and originality can be difficult to come by but that doesn’t mean we can’t observe what is working well for others and apply that formula to our own project. In her new blog...

Creating infographics takes a lot of time and effort. Fortunately, there is a method in which you can create one in less than an hour, saving you time and money. It is generally recommended to download a free template. Then, you need to identify your audience, collect...

These days, most people discover blogs by typing keywords into a search engine, making it important that you understand how to use keywords in your blogging strategy. A keyword search tool like Moz Keyword Explorer can help find keywords that your audience is using....

Social networking is the concept of interacting with people at an event, introducing yourself in hopes of making meaningful career connections with them. Social networking can be hard for people who are not "extroverted" because they are shy and can't really connect...