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Unlike written articles, SEO optimization for Youtube videos can be a little trickier, but still plays in an important role in online marketing. It's imperative that they are plenty of keywords in not only the title, but in the video description and tags. To better...

As each moment passes, our eyes are gathering light and interpreting different colors that can directly transform our mood and perception. Color psychology is the study of how certain hues can alter human behavior, making it only logical to utilize this form of...

Being your own boss can be an exciting prospect, but it also come with several other requirements that you might not have thought of and can be overwhelming in the beginning. In her new blog post, Farahnaz Mohammed highlights 8 different resources young business...

Many businesses today and start-ups that you notice have figured out that our country enjoys a certain level of convince and are willing to pay nicely for it. In his new blog post, Brian Halligan addresses this topic by utilizing his daily experiences. He takes the...

Lead generation is essential in allowing a business to grow. Basically, a lead is someone who generates interest in a company, allowing the company to grow their relationship with the consumer. It's helpful to have lead generation after you've already established an...

Google's local algorithm varies from its organic algorithm, so it's important to take into a few specific factors when promoting local businesses. First of all, the local algorithm takes into account the consumers proximity to the business, and the location zip code...

In order to drive more traffic to your website, it's important to have backlinks, or links that direct to your site directly from other sites. You'll want to pay attention to who's referencing your site online, and make sure they are always linking to it. If your site...

Instagram Stories provide an effective method of using images, videos and interactive elements to boost brands. Many brands are already making effective use of them. LEGO highlights works of art made with their product, adding polls and quizzes to engage their...

An analysis was conducted in which five million search results from Google were examined, with a particular focus on click through rate. Top sites have relatively high click through rates, but moving up or down by a certain position may or may not have significant...

In order to maximize the rates of conversion produced by your webpage, it is necessary to put in constant work and allow your page to evolve consistently as you accrue new information and insights. To do this, you can invest in various helpful tools, like certain...