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Brands are more than just a name. They are almost a living being; engaging with audiences and forming a persona of their own. Therefore, in order for a brand to succeed, it's best to be unique. For example, brands could change their domain name from a ".com" to a...

Company logos are a great first impression for potential consumers, so it's important to take the design process seriously. When creating this logo, companies should start with their story and brainstorm words that explain their brand. The sketches of the logo should...

Facebook Groups and Facebook Pages both offer individual benefits when it comes to marketing your brand on one of the most active platforms. Facebook Pages is a feature that is best for those who are trying to reach a broader audience in a public manner. Facebook...

The online video platform, Youtube, now allows online marketers to manage their ad campaigns. From ads that can be skipped, to banner ads, and even pre-video surveys, marketers can choose the media that best fits their audience. On top of that, Youtube has utilized...

The number one goal of your landing page should be to turn your visitors into returning customers. You can do this through four key steps that results in a more optimized landing page. The first step is to provide an offer that has a catchy headline and a call to...

Facebook is actually the parent company of Instagram, and now marketers can use Facebook's marketing tools to schedule Instagram posts in advanced. This marketing tool is called Facebook’s Creator Studio, and advertisers can schedule traditional Instagram posts and...

It is proven that our short-term memories can often have a hard time retaining certain information, especially if our attention can be quickly swayed by the next passing distraction. This is why it is key to choose a domain name that has enough power to stand out in...

The aesthetics of a website are prime contributors when it comes to whether or not the website is visually appealing to an individual viewer. Since everyone has their own preference, these aesthetics are considered inherently subjective. In order to determine when...

Instagram has over 800 million users worldwide, and if you're not using it for your business, you're missing out. Posting on Instagram isn't hard. Begin by tapping the plus sign icon at the bottom of the screen. Choose a photo or video from your library, or shoot one...

Consumers who a browsing websites typically take an average of seven seconds to decide if they are going to stay, so it's imperative to have an engaging, visually-appealing landing page for your website. First, you'll want to have a responsive design, which optimizes...