Commentary

Influencer marketing is quickly climbing in prevalence when it comes to effective marketing tactics, so much so that it has risen above traditional ROI marketing by 11%. Since top influencers can be quite picky when it comes to who they advertise for, successful...

Social media now thrives on the documentation of where you go, what you're eating, and what you're doing at every moment. Instagram Stories is a feature that allows you to share this documentation through pictures and videos that stay up for exactly 24 hours. This...

Wikipedia is considered one of the most commonly used third-party sources when it comes to ranking high on Google. Creating a page for your business on Wikipedia's platform can help you increase visibility with your company, directly leading to increased revenue. You...

The acronym SOP stands for standard operating procedure, and it is a list of instructions that includes step-by-step directions on how to complete a certain procedure. These instructions are often shared with new employees as a way to help them digest a company's...

An effective infographic is one that has the ability to not only engage your audience, but educate them at the same time. Infographics come in three main types: data visualizations, information design, and editorial infographics. You first need to determine which data...

Organic results on Google's search engine result pages (SERPs) may have a lot to do with click-throughs, but experts like Ryan Stewart claim that these rankings are also heavily due to searcher's intent. To make sure that your webpage does not decrease in ranking due...

Marketing a service is much different in comparison to marketing a product. The number one element of marketing a service is to build a high level of trust with your consumers. You can do this by sending a clear and concise message through your marketing campaigns....

Posting relevant content in a consistent manner is imperative when running successful social media marketing campaigns. Unfortunately, keeping track of what you post and when you share it can be quite overwhelming. Utilizing social media calendars can not only help...

If it weren't for the presence of organic search results, popular engines such as Google would not provide results that are as targeted as they are now. Google has the ability to provide these organic results through means such as crawling, indexing, machine learning,...

Social media is now one of the primary tools that marketers use to engage and network with their current and future clientele. Did you know that in the year of 2019 alone, there are over 3.48 billion social media users worldwide? This statistic isn't even the most...