Commentary

As it turns out, understanding what motivates users of various forms of digital media isn't a skill that only benefits those seeking a profit. Helen Keller International, a non-profit that strives to improve and enrich the lives of those living with vision impairment,...

Growing blog traffic by 650% in two years for a synthetic oil company (not the most exciting product to market) took a combination of attracting and enlisting volunteers among us willing to contribute some writing, strategic planning, staying flexible, a bit of...

Consumer reviews are vital for a business to discover their strengths and weaknesses, yet can be time-consuming and difficult to organize. With new advancements in Artificial Intelligence, programs and algorithms can comb through reviews, and identify these pain...

Facebook surprisingly has a large toolbox full of ad features that many marketers are unaware of. Pixel Helper, for instance, is a Chrome extension created by Facebook that helps advertisers troubleshoot any issues with their pixel. Their Campaign Budget Optimization...

If you want to form an authentic connection with your targeted audience, you're going to have to relay a narrative that is truthful, engaging, and memorable. The first step is to find out what your core values are as a team, and develop ways to present these values...

The idea of traditional marketing has evolved in today's technological world. Businesses are now turning to marketing software to reach potential clients. These types of software have a myriad of benefits. For one, it helps businesses get more leads, and can even...

Jeremy Miller is the founder of Sticky Branding, and also the author of a book called, "Brand New Name". Staff at the Duct Tape Marketing Podcast sat down with Miller to ask him important questions surrounding the creation of a brand name that will resonate with an...

Approximately half of content distributors are unsure of what the goals are of their clients at specific stages of the campaign process. Content creation is the number one factor in driving more organic traffic to your site, and this can be done successfully through...

Shopify is a very helpful platform for running an eCommerce store, but you have to know how to use it. While Shopify's web design tool makes things easy, it's important to go the extra step and optimize your site for mobile. Also be sure to use Shopify for hosting;...

In order to effectively campaign with larger brands, you must incorporate several skills like quality technical performance, enhanced content, and marketing integration. Technical performance is important due to it directly impacting areas such as rankings, usability,...