Commentary

Your link-building strategy probably already includes basics like fixing broken links, creating interesting content, and adding your site to web directories. Unfortunately, these tactics aren't sufficient. To do more, you need to give back. Examples of this are guest...

In the digital marketing space, there are some current website trends that can't be ignored if you want your business to succeed. Recently, Facebook, Google, Amazon and Apple have all invested billions of dollars in improving upon their AI assistants. That's because...

Websites can have high bounce rates for a variety of reasons. A user is more apt to leave the site quickly if the page is slow to load, or if there was a technical error causing the page not to load properly. Sometimes this can happen do to a bad link from the...

In order to reach new heights in video marketing, a diverse array of video types are necessary. Explainer videos are great for the new customer, as they inform buyers about a good or service and how it could benefit them; they focus on the concepts and reasoning...

For a majority of marketers, blogging is their top inbound marketing priority. But it is not enough for you to have a blog; its content needs to be valuable. First, your blog should focus on a topic that will reach many people, but it relevant to your business. You...

AI is already in our lives as we use Netflix and other tools that require data to function. All of those recommendations used in Netflix and other websites to streamline a personalize the experience for everybody is all because of AI. Customer behavior is much more...

Towards the end of the year people are more inclined to donate, especially if they're in a position to do so. The holidays are always a time where people want to give. But, what if you have a non profit that doesn't seem to be getting a lot of donations? The problem...

The fitness business is very competitive, so marketing is key to keeping members and gaining new ones. There are several ways to attract new customers to a gym. Offering specials such as a free trial period or personal training session will allow potential clients the...

As Google has become better at recognizing SEO manipulation, it has become harder obtain quality links. The solution to this problem lies in employing traditional PR techniques. Begin by identifying key target publications and see what they are already writing about....

Google analytics can be a very beneficial thing to have to figure out where your web page traffic is being generated from. It can also give you insight to why certain people may or may not have decided to do business with you. Where it could go wrong is if google...