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For brick-and-mortar stores, lead generation through cold calls and cold emails just doesn't cut it. There are several unconventional methods that work, however. One is leveraging know-how videos on YouTube or Vimeo. Another option is to follow the leads of Macy's and...

YouTube is the second largest search engine in the world, so it pays to apply SEO techniques to your video content there. Begin by utilizing the YouTube Search on Google Trends to gauge interest in relevant topics. In order for users to find your videos, you must...

The best URL for good SEO optimization is going to average between 35 and 40 characters. This is what the top ranked Google URL's are at the moment. This means that you don't need extra junk at the end of your URL because it's going to get ignored anyways. Consider...

The Ben Franklin effect is a psychological phenomenon where getting someone to do a small favor increases the likelihood they'll do a big favor for you later on. Marketers can follow this approach as a way to obtain favorable Google reviews. First, invite customers to...

Content seeding is an effective way to grow a brand's awareness and leads. It involves a brand "planting" its content across a variety of platforms that are of interest to its target audience. One method of content seeding is partnering with a social media influencer...

When you are trying to generate more traffic for your evergeen content, ensure that you don't forget to draw on your archive of articles and posts to entice readers. Maintain an inventory of your content and champion it as equally relevant to more recent articles....

A new spin on marketing and political campaigning is taking form on Facebook, Google, and Twitter. Political ads will no longer be on Twitter as a new platform emerges that will only be focused on various tweets from users, so no more political "news" will be...

Instagram has been running a "hidden-Like" experiment in which Likes and view counts are not publicly viewable. Marketers need to consider what would happen if Instagram and Facebook (its parent company) turned this experiment into reality. Without Likes to count,...

Building backlinks is a crucial part of a successful SEO strategy, as links from reputable sites tell Google that your own site is reputable too. If you don't know how to go about obtaining backlinks, it helps to think of it as networking. Start by asking your best...

There are some features of Google My Business that can really boost your sales with improved and timely data concerning your business on your website. Google analytics keeps track of all the data for you so you can analyze what is working or not working to bring...