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LinkedIn can be a great resource to help you prepare when you finally get a meeting with that important prospect. There are several different ways you can learn how to connect to the prospect by using the linked in profile. You can see what you have in common with the...

Amazon recently acquired Whole Foods in a $13.7 billion deal. This gives Amazon a boost in the brick-and-mortar realm of retail. In addition to making money via typical grocery runs, Amazon can earn more by tacking on additional products and services. The Whole Foods...

Facebook has decided to make changes to the ways that posts are being delivered in order to cut down on malicious content and click bait. Business using social media as a way to advertise for their products isn't something new to most people but because of these...

A blogger notes that advertising in Facebook has become very popular. Over a billion people look at Facebook every month. He gives several tips on how to maximize effectiveness of ads placed on Facebook. He emphasizes targeting one's client base by making sure the ad...

Here are some steps to help create good quality content. Understanding guidelines of the project is important. Featuring rewards with content is a good way to gather a network. sharing resources on starting and share a blog if you have one on the subject. Giving...

A website for entrepreneurs offers a feature about how to use video to market a business. A consultant in this field presents a video with ten tips. Examples include showing the viewer a behind the front video about how the business works. Another involves being...

There is a way to make your mobile site a lot faster. Mobile is the reality of the digital world we live in today. Mobile is even more important than desktop. A responsive site with unobtrusive popups is the standard of today's mobile site. Speed is one of the best...

In this article marketers are encouraged to save time and track how specific campaigns impact sales by utilizing available technology. The author states that marketing departments are considered a cost center. Hence marketing departments need to justify their...

A desk may tell a lot in deciphering one's marketing style. More than half of people in a study judged an employee by the arrangement of the desk. Some people may find it easier to navigate their desk when it may look chaotic. Albert Einstein believed that one's...

A marketing blog covers the topic of buyer personas. Marketers create personas, or profiles of their buyers so they can effectively speak to them. The blog offers notes on common errors made in creating these profiles. One is that the profile is not made with correct...