Build Credibility
Branding, Logo & Graphic Design
Discover how you can visually differentiate your brand and build a true competitive advantage.
Build Credibility
Professional Logo and Branded Graphics
Your brand is more than just cool colors and a stylish logo.
Its how you position your company within its market. Its how your customers view your business.
Branding is how you communicate with your customers, how you answer the phone, how you compose your emails, how you follow up with clients, the imagery you use on your website and in your marketing materials. The colors, and the fonts and the style of your graphics.
Branding is the art of becoming knowable, likable and trustable.
As Jeff Bezos said, “Branding is what people say about you, when you’re not in the room”. We will help you carefully craft your business’ look and message – creating a memorable brand that will pass along the right message for success.
We serve branding clients world-wide as well as locally in Petaluma, Santa Rosa, Rohnert Park, Sonoma, Napa, Novato, San Rafael, Marin and the North Bay.
How The graphic Design & Branding Process works
We offer graphic design and logo design services, in addition to full/comprehensive branding packages. The process varies a little depending on your specific package, but all plans follow a similar process…
Branding Survey
We'll meet you you to get a thorough understanding of who your business is at its core.
- Why you do what you do and what you stand for
- Who your target market is (if you don't know we'll help you figure it out)
- Research and identify the desires, wants and needs of your target audience
- Identify what makes you different, and how you can be distinguished over your competitors. These are characteristics that must be true, relevant and proveable.
We will work to create brand that captures the essence of what you offer, while attracting the clients you deserve.
Create Your Brand Identity, Logo and/or Graphic Mockups
In this phase, we'll work to turn your brand into something tangible. Your brand identity includes many of the most visible elements of your brand, which might include (depending on your package):
- Company name
- Logo
- Tagline
- Color palette
- Font and typography styles
- Imagery
- Writing style (voice)
- Business cards
- Stationery suite
- Business collateral
Revisions and Final Approval
You'll be presented with a variety of mockups for your new logo and brand assets. You'll be able to provide feedback and go through multiple rounds of revisions until the final design is perfect (exact amount of revisions determined by your brand package).
New Brand Identity/Graphics Roll Out
Once your new logo, graphics and/or brand identity is approved, we'll guide you in the process of how to use your new assets throughout your organization – in print, communications, messaging, large scale graphics, on your website, social media, and more. For branding packages, a full brand styling guide will be created and provided.
Are You Ready to Make a Great First Impression… With a Professionally developed brand, logo or graphics?
FAQs
Why is branding important for my business?
Branding helps businesses establish a unique identity, build trust with customers, and create a memorable impression. A strong brand differentiates a business from competitors and fosters customer loyalty by communicating values, personality, and professionalism.
What makes a good logo design?
A great logo is simple, memorable, and versatile while effectively representing a brand’s identity. It should be recognizable in different formats, work well in color and black-and-white, and convey the right message about the business.
How do I choose the right colors for my brand?
Color choices should be based on psychology, industry trends, and brand personality. For example, blue conveys trust and reliability, while red evokes energy and excitement. It’s important to select a palette that resonates with your audience and remains consistent across all branding materials.
What is the difference between branding and graphic design?
Branding is the overall strategy that defines a company’s identity, including its mission, values, and visual style. Graphic design is the visual execution of branding elements, such as logos, marketing materials, and digital content, that reinforce the brand’s identity.
How often should a business update its logo or branding?
Businesses should consider a brand refresh every 5–10 years or when the market evolves, the company grows, or the branding feels outdated. A full rebrand may be necessary if the business shifts direction or needs to appeal to a new audience.
What types of graphic design are essential for a business?
Businesses commonly need logos, website graphics, social media visuals, business cards, brochures, digital ads, and packaging designs to maintain a professional and cohesive brand presence.
How can good branding and design improve customer trust?
Consistent branding and high-quality design create a professional and credible image, making customers more likely to trust a business. A strong visual identity signals reliability, attention to detail, and commitment to delivering a quality product or service.