RADventures in Marketing

Social networking is the concept of interacting with people at an event, introducing yourself in hopes of making meaningful career connections with them. Social networking can be hard for people who are not "extroverted" because they are shy and...

There are 3 reasons why you are not getting the SEO budget that you need in order to be successful. In order to build an SEO strategy that is worthwhile, then you need to have a long term plan in mind. You need to do some background research on...

In business there is a saying that it is cheaper to keep your current clients than find new ones. Ultimately you need to figure how to keep them here and not go next door. Start slow and build in Net Promotor Scores (NPS). This shows who likes you,...

Basically as a marketer, one needs to be on top of their personas or profiles in order to make complete use of one. If it's outdated, not containing the right information then in all essence it's worthless, time-consuming and leads to nowhere. As...

Mobile really is the future. 51% of the internet traffic is this way and many places do not have regular access that isn't mobile. You need to work on sizing to make sure your main content loads quickly. Now we can't always control this due to...

One way to improve your web marketing strategy is to showcase your best customer reviews. Sincere endorsements will boost your image. A second way to enhance your corporate online image is by engaging with customers through social media. People...

If you are wondering how you can leverage your user-generated content, there are several ways to do so. You can record testimonials from your customers or share your customers stories, which promotes them and shows that you have customers that are...

To guide our marketing plan, we need a very well-crafted statement of the type of business we are in, the type of customers we serve and how we serve them. That’s an example of defining your target audience. It’s a basic example, but businesses go...

People would rather do business with people they know--or know of--than with strangers. Every one of your business contacts has the potential to connect you to dozens of other contacts. technology has fundamentally transformed how we consume...

Artificial intelligence is going to have a very big effect on content marketing. Chatbots and automated content creation are two of the things that AI is being used for. Key Takeaways: The concept of artificial intelligence and its capabilities has...

There are 7 changes by Facebook that make it a real local search player. There has been a race to steal market share from Google in local search has been very futile. Google dominates the search world with over 63 percent market share. With a huge...

For a business, it is vital that you have a good reputation. This also goes for your reputation online. Some things that you need to do to make sure this is more likely to happen would include making sure that you have the same name across all...

Metropolitan Chicago's ability to retain and foster new businesses is an important regional economic indicator. Businesses base site decisions on factors such as access to customers, workforce, infrastructure, and public policy. CMAP analyzed data...

There are 9 blogging tools that will make your job a lot easier. Managing a blog is a very tough thing to do. If it is a multi author outlet, then that makes it even harder for people. One of the things that you can do is add Google custom search...

As a SEO there are ways to increase one's budget. Look into creating a strategy or plan that focuses on the big picture in the long run. Understanding the risks involved with the tactics. Creating an affected website to and advertise the campaign...

Develop an email list by encouraging current, previous & prospective customers to provide you with their email address. Targeted opt-in email lists of individuals interested in what you offer can also be purchased at reasonable prices. Decide on...

Traditional media as we know it is slowly fading from what has been considered the norm for so long. Advertising has become so expensive it's unrealistic for companies to continue showing adds on traditional TV when other revenue sources can be...

Creating a Facebook page for your business can be an important way to spread information about your brand, and be easily accessible to your users. Setting up a business page, however, requires a variety of steps to ensure that it is a secure and...