RADventures in Marketing

In order to effectively campaign with larger brands, you must incorporate several skills like quality technical performance, enhanced content, and marketing integration. Technical performance is important due to it directly impacting areas such as...

Influencer marketing is quickly climbing in prevalence when it comes to effective marketing tactics, so much so that it has risen above traditional ROI marketing by 11%. Since top influencers can be quite picky when it comes to who they advertise...

Social media now thrives on the documentation of where you go, what you're eating, and what you're doing at every moment. Instagram Stories is a feature that allows you to share this documentation through pictures and videos that stay up for...

Wikipedia is considered one of the most commonly used third-party sources when it comes to ranking high on Google. Creating a page for your business on Wikipedia's platform can help you increase visibility with your company, directly leading to...

The acronym SOP stands for standard operating procedure, and it is a list of instructions that includes step-by-step directions on how to complete a certain procedure. These instructions are often shared with new employees as a way to help them...

An effective infographic is one that has the ability to not only engage your audience, but educate them at the same time. Infographics come in three main types: data visualizations, information design, and editorial infographics. You first need to...

Organic results on Google's search engine result pages (SERPs) may have a lot to do with click-throughs, but experts like Ryan Stewart claim that these rankings are also heavily due to searcher's intent. To make sure that your webpage does not...

Marketing a service is much different in comparison to marketing a product. The number one element of marketing a service is to build a high level of trust with your consumers. You can do this by sending a clear and concise message through your...

Posting relevant content in a consistent manner is imperative when running successful social media marketing campaigns. Unfortunately, keeping track of what you post and when you share it can be quite overwhelming. Utilizing social media calendars...

If it weren't for the presence of organic search results, popular engines such as Google would not provide results that are as targeted as they are now. Google has the ability to provide these organic results through means such as crawling,...

Social media is now one of the primary tools that marketers use to engage and network with their current and future clientele. Did you know that in the year of 2019 alone, there are over 3.48 billion social media users worldwide? This statistic...

Brands are more than just a name. They are almost a living being; engaging with audiences and forming a persona of their own. Therefore, in order for a brand to succeed, it's best to be unique. For example, brands could change their domain name...

Company logos are a great first impression for potential consumers, so it's important to take the design process seriously. When creating this logo, companies should start with their story and brainstorm words that explain their brand. The sketches...

Facebook Groups and Facebook Pages both offer individual benefits when it comes to marketing your brand on one of the most active platforms. Facebook Pages is a feature that is best for those who are trying to reach a broader audience in a public...

The online video platform, Youtube, now allows online marketers to manage their ad campaigns. From ads that can be skipped, to banner ads, and even pre-video surveys, marketers can choose the media that best fits their audience. On top of that,...

The number one goal of your landing page should be to turn your visitors into returning customers. You can do this through four key steps that results in a more optimized landing page. The first step is to provide an offer that has a catchy...

Facebook is actually the parent company of Instagram, and now marketers can use Facebook's marketing tools to schedule Instagram posts in advanced. This marketing tool is called Facebook’s Creator Studio, and advertisers can schedule traditional...

It is proven that our short-term memories can often have a hard time retaining certain information, especially if our attention can be quickly swayed by the next passing distraction. This is why it is key to choose a domain name that has enough...

The aesthetics of a website are prime contributors when it comes to whether or not the website is visually appealing to an individual viewer. Since everyone has their own preference, these aesthetics are considered inherently subjective. In order...

Instagram has over 800 million users worldwide, and if you're not using it for your business, you're missing out. Posting on Instagram isn't hard. Begin by tapping the plus sign icon at the bottom of the screen. Choose a photo or video from your...