RADventures in Marketing

There are some features of Google My Business that can really boost your sales with improved and timely data concerning your business on your website. Google analytics keeps track of all the data for you so you can analyze what is working or not...

Your link-building strategy probably already includes basics like fixing broken links, creating interesting content, and adding your site to web directories. Unfortunately, these tactics aren't sufficient. To do more, you need to give back....

In the digital marketing space, there are some current website trends that can't be ignored if you want your business to succeed. Recently, Facebook, Google, Amazon and Apple have all invested billions of dollars in improving upon their AI...

Websites can have high bounce rates for a variety of reasons. A user is more apt to leave the site quickly if the page is slow to load, or if there was a technical error causing the page not to load properly. Sometimes this can happen do to a bad...

In order to reach new heights in video marketing, a diverse array of video types are necessary. Explainer videos are great for the new customer, as they inform buyers about a good or service and how it could benefit them; they focus on the concepts...

For a majority of marketers, blogging is their top inbound marketing priority. But it is not enough for you to have a blog; its content needs to be valuable. First, your blog should focus on a topic that will reach many people, but it relevant to...

AI is already in our lives as we use Netflix and other tools that require data to function. All of those recommendations used in Netflix and other websites to streamline a personalize the experience for everybody is all because of AI. Customer...

Towards the end of the year people are more inclined to donate, especially if they're in a position to do so. The holidays are always a time where people want to give. But, what if you have a non profit that doesn't seem to be getting a lot of...

The fitness business is very competitive, so marketing is key to keeping members and gaining new ones. There are several ways to attract new customers to a gym. Offering specials such as a free trial period or personal training session will allow...

As Google has become better at recognizing SEO manipulation, it has become harder obtain quality links. The solution to this problem lies in employing traditional PR techniques. Begin by identifying key target publications and see what they are...

Google analytics can be a very beneficial thing to have to figure out where your web page traffic is being generated from. It can also give you insight to why certain people may or may not have decided to do business with you. Where it could go...

As it turns out, understanding what motivates users of various forms of digital media isn't a skill that only benefits those seeking a profit. Helen Keller International, a non-profit that strives to improve and enrich the lives of those living...

Growing blog traffic by 650% in two years for a synthetic oil company (not the most exciting product to market) took a combination of attracting and enlisting volunteers among us willing to contribute some writing, strategic planning, staying...

Consumer reviews are vital for a business to discover their strengths and weaknesses, yet can be time-consuming and difficult to organize. With new advancements in Artificial Intelligence, programs and algorithms can comb through reviews, and...

Facebook surprisingly has a large toolbox full of ad features that many marketers are unaware of. Pixel Helper, for instance, is a Chrome extension created by Facebook that helps advertisers troubleshoot any issues with their pixel. Their Campaign...

If you want to form an authentic connection with your targeted audience, you're going to have to relay a narrative that is truthful, engaging, and memorable. The first step is to find out what your core values are as a team, and develop ways to...

The idea of traditional marketing has evolved in today's technological world. Businesses are now turning to marketing software to reach potential clients. These types of software have a myriad of benefits. For one, it helps businesses get more...

Jeremy Miller is the founder of Sticky Branding, and also the author of a book called, "Brand New Name". Staff at the Duct Tape Marketing Podcast sat down with Miller to ask him important questions surrounding the creation of a brand name that will...

Approximately half of content distributors are unsure of what the goals are of their clients at specific stages of the campaign process. Content creation is the number one factor in driving more organic traffic to your site, and this can be done...

Shopify is a very helpful platform for running an eCommerce store, but you have to know how to use it. While Shopify's web design tool makes things easy, it's important to go the extra step and optimize your site for mobile. Also be sure to use...