7 Unconventional Lead Generation Techniques for Brick and Mortar Businesses

Feb 1, 2020 | Commentary

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For brick-and-mortar stores, lead generation through cold calls and cold emails just doesn't cut it. There are several unconventional methods that work, however. One is leveraging know-how videos on YouTube or Vimeo. Another option is to follow the leads of Macy's and McDonald's and use QR Codes and NFC tags on print marketing and packaging. AMA (Ask Me Anything) appearances on social media can generate leads, as can answering questions on Quora. Even email can work when marketing automation tools are utilized. Experiment with these and other unconventional methods to discover what works best for your business.

Key Takeaways:

A Q&A session is a great way to engage with customers and increase brand awareness.
Offering free trials and giveaways makes customers excited to engage with your brand.
Email marketing plays a crucial role in the success of any marketing plan.

“The whole lead generation process for physical brick-and-mortar stores is not only tedious but also laborious if you’re relying on traditional methods.”