Organic results on Google's search engine result pages (SERPs) may have a lot to do with click-throughs, but experts like Ryan Stewart claim that these rankings are also heavily due to searcher's intent. To make sure that your webpage does not decrease in ranking due to this phenomena, you should be offering to sponsor content with companies who are highly competitive within your industry. You can also offer to guest post on their site if they will allow it.

Key Takeaways:

• It is getting more difficult to increase search engine visibility using algorithms.
• Sometimes it is better not to rank your website in order to get better traffic.
• Search engine optimization is a difficult task when fighting against a large competitor.

“We can leverage the ranking authority of other websites pass organic referral traffic to our sites.”

Read more: https://moz.com/blog/organic-traffic-without-ranking