3 Ways to Beat Perfection Paralysis at Its Own Game

Mar 23, 2017 | Commentary

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It is important to overcome perfection paralysis, or the state of being so concerned about being perfect to the point of not accomplishing anything, in order to be productive and successful. This can be achieved in a variety of ways. First, one can focus on being great at what they do, not perfect. Second, a business can create templates (for emails, spreadsheets, etc.) which streamline work and thus help to avoid perfection paralysis. Third, the most important way to overcome perfection paralysis is to learn and then move on from one's mistakes, not get hung up on them.

Key Takeaways

When it comes to marketing you should not strive for perfection.
Take your time to develop a great marketing strategy but don't wait for it to be absolute perfect.
Don't let setback set you back. Learn and move on.

“In our quest to achieve the unachievable marketing state—exceeding every deadline, never making a mistake, and producing flawless campaigns—we can end up stalling projects.”